Building a brand
A brand identity represents a mental or emotional association in the mind of a customer. It is initiated by the images used in your advertising, and by the words used to describe your products. After sufficient impressions, the customer remembers these associations and a brand is born.....
The one-page business plan
How to put together a one page business plan in 9 easy steps.
Wake up your sleeping giant (no matter how big...or small)
You don’t need to create the world to develop a successful business. Whilst business innovation is about new ideas, products, services, marketing and distribution methods -it’s also about the culture of an organisation. We can’t all be Bill Gates or Steve Jobs, but we can come up with some fresh and innovative ideas that will give our business a boost and keep the customers interested.
It's midnight and you're not famous yet!
You know what you’re doing is good. Right? You know that nobody can do it quite as good as you with just the right amount of this and that and nobody can surpass you in quality and service. Right? But how many other people out there know that?
Case of mistaken identity...don't let it happen to you
One of the truths of modern business is that there is almost nothing that your competitors can’t duplicate. If you have a great idea, you can be certain that somebody will copy it, fake it, cheapen it or just plain rip-it-off. They may even be able to do a better job selling ‘your’ product or service at a lower price. But what they can’t do, the one thing you’ll always have going for YOU, is your brand.
Your business online
Check list for planning for your business website.
Find your niche and use it
Becoming an authority in a particular area will give your business an edge against its competitors.
Sales don't stop at the register
How to sell more to your existing clients
What are you really saying?
How to build a brand that speaks volumes.
Stand out from the crowd
In an increasingly competitive marketplace, it’s all too easy for many businesses to become carbon copies of one another. Many businesses lack originality in their selling propositions, continually offering more of the same to uninspired customers.