The Dummies Guide to being seen as THE expert in your field
It’s not always easy to set yourself apart from the competition. After all, you’re competing with hundreds of other businesses in your community, each vying for the attention (and dollars!) of your customers. You can be assured that your competitors are constantly thinking of ways to attract new customers.........
Building a brand
A brand identity represents a mental or emotional association in the mind of a customer. It is initiated by the images used in your advertising, and by the words used to describe your products. After sufficient impressions, the customer remembers these associations and a brand is born.....
How to appear bigger and better
Dressing up a small business to appear larger than it actually is can help in securing bigger clients and will send a message of seriousness and credibility to customers, suppliers and prospective employees....
Get on the media's good side
No matter what business you’re in, seeking to attract positive media attention should be right up there on your list of ‘to do’s’ – after all, you can’t have your competitors grabbing all the headlines, especially if you know that your product or service is superior and better meets your markets’ wants and needs.
Find your niche and use it
Becoming an authority in a particular area will give your business an edge against its competitors.
How to be seen as THE Expert in your field & attract "A" class clients
Positioning your business, or positioning you personally as an industry expert means that people instantly see you as the authority on a certain topic. This coveted position enables you to charge a lot (a lot) more for your services because people know that the advice they receive is going to be outstanding. Better still, as your expert status grows, you'll find that you start attracting a higher calibre of clients to your business.
DIY PR in 10 easy steps
Improve your business profile with these 10 public relations strategies and educate potential and existing customers about your business and products.