Market like a guerrilla
Many small to medium sized enterprises start up their businesses with high hopes, a million and one things to take care of and – no marketing plan. Ironically, a solid marketing plan with structured activity over 12 months is the one thing that can keep your business going when customers become scarce and the economy falters.
Raise profits through referrals
Why seek referrals? Establishing a systemised process for obtaining referrals is one of the most cost effective ways of acquiring new, qualified customers for your product or service......
Keeping track of your customers & prospects to improve your sales
The simplest way to increase your business sales is by getting your existing customers to buy more from you and to do that you need to know your clients inside out.
7 networking tips for shy people
Wherever you network, both formally at business events and informally at social and relaxed environments, there are always several people at the event that are very confident, loud and chatty. They seem to move effortlessly around talking and laughing with everyone like a happy butterfly and for a shy person, just even thinking about becoming the networking butterfly can make us feel tight in the chest, worried and wanting to leave before we even begin...
Making effective sales calls
There are a few aspects of running a small business that are as intimidating as actually making sales calls. Nevertheless, making sales is a vital part of any business. Whilst some businesses do virtually all their sales over the internet, most still interact directly with buyers.
How to blog your way through the recession
Global financial uncertainty has meant that many business owners are currently seeking more cost-effective and targeted marketing strategies.