Branding Basics - How do I use my brand strategy?
Together with your competitive positioning strategy, your brand strategy is the essence of what you represent. A great brand strategy helps you communicate more effectively with your market, so it is vital to follow it in every interaction you have with your prospects and customers.
Can't buy me love
Why customer loyalty doesn’t have to cost big bucks!
Converting connections into business
How do you convert casual conversations with total strangers into new business? Whether you are a dexterous communicator, or pretty reticent when it comes to striking up conversations at business events, any successful business owner knows that that every conversation about business could be an underlying opportunity!
Building a brand
A brand identity represents a mental or emotional association in the mind of a customer. It is initiated by the images used in your advertising, and by the words used to describe your products. After sufficient impressions, the customer remembers these associations and a brand is born.....
Market like a guerrilla
Many small to medium sized enterprises start up their businesses with high hopes, a million and one things to take care of and – no marketing plan. Ironically, a solid marketing plan with structured activity over 12 months is the one thing that can keep your business going when customers become scarce and the economy falters.
Is that a proposition...(or is it just another me-too experience?)
Propositioning your customers may sound a little R-rated, but what we’re talking about here is coming up with the right way to deliver a truly outstanding customer experience that will keep them always wanting more – and even better, telling their friends all about it!
Knowledge is power
Have you ever heard the expression, “What you don’t know won’t hurt you?” Well unfortunately we’re about to turn that expression on its ear, because it’s what you do know about your customers that is going to make your business the great success that you are striving for.
It's midnight and you're not famous yet!
You know what you’re doing is good. Right? You know that nobody can do it quite as good as you with just the right amount of this and that and nobody can surpass you in quality and service. Right? But how many other people out there know that?
Case of mistaken identity...don't let it happen to you
One of the truths of modern business is that there is almost nothing that your competitors can’t duplicate. If you have a great idea, you can be certain that somebody will copy it, fake it, cheapen it or just plain rip-it-off. They may even be able to do a better job selling ‘your’ product or service at a lower price. But what they can’t do, the one thing you’ll always have going for YOU, is your brand.
Raise profits through referrals
Why seek referrals? Establishing a systemised process for obtaining referrals is one of the most cost effective ways of acquiring new, qualified customers for your product or service......
The secrets of profiting from drop shipping
Use drop shipping to generate repeat business.
Keeping track of your customers & prospects to improve your sales
The simplest way to increase your business sales is by getting your existing customers to buy more from you and to do that you need to know your clients inside out.
Why good data's worth its weight in gold
How to sell more and increase client retention by improving your database.
Double your database
Sometimes your database just doesn’t give you the leads you need. If so, it’s time you started drumming up some hotter prospects by cleansing your current list and sourcing new contacts from outside sources.
Stop being stood up with this one simple tool
When you’re in business, it’s very easy for prospects/contacts to conveniently forget about a scheduled meeting. If you’ve ever been in the situation where someone was unexpectedly ‘out of town’ when you were supposed to be seeing them, you’ll know what I mean. Or, darn, they’ve gone and double booked themselves again. Sometimes, the less creative prospects will just have their receptionist give an excuse as to why they can no longer meet with you and won’t even speak to you themselves.
The client boomerang system
Discover the EASIEST way to have your clients return again & again
The route to success: a marketing roadmap for the New Year
While most businesses have a good idea of what they are driving their marketing efforts towards, few actually have pinpointed a destination and created a detailed roadmap to help navigate the sea of marketing options and choices enroute. You see, without a roadmap or plan, your marketing efforts could break down half way, or take a wrong turn and end up somewhere entirely different! In fact, businesses without marketing roadmaps often find that they underestimate the performance of their marketing, or focus only on solving short-term problems, rather than working on the long-term growth of their business.
Branding to build a business
A brand identity represents a mental or emotional association in the mind of a customer. It is initiated by the images used in your advertising and by the words used to describe your products. After sufficient impressions, the customer will remember these associations and a brand is born.
Creating customer loyalty
Loyalty programs can be an effective and simple way to keep customers coming back to your business. Need some ideas to create your own loyalty program and get a positive cashflow?
How to blog your way through the recession
Global financial uncertainty has meant that many business owners are currently seeking more cost-effective and targeted marketing strategies.
Stand out from the crowd
In an increasingly competitive marketplace, it’s all too easy for many businesses to become carbon copies of one another. Many businesses lack originality in their selling propositions, continually offering more of the same to uninspired customers.