Packaging products together is a fantastic way to offer customers exceptional value and at the same time increase your average transaction value.
With the difficulties in the current economy, how you sell against your competition may be the reason your business survives the next 12 months.
Many small to medium sized enterprises start up their businesses with high hopes, a million and one things to take care of and – no marketing plan. Ironically, a solid marketing plan with structured activity over 12 months is the one thing that can keep your business going when customers become scarce and the economy falters.
Every business needs a system. A business without a system is like a car without wheels. Whether you are a one man band, employ 50 people or are somewhere in between, every business needs a system and that means Marketing and Sales, Operations, Finance and Human Resources.
One of the truths of modern business is that there is almost nothing that your competitors can’t duplicate. If you have a great idea, you can be certain that somebody will copy it, fake it, cheapen it or just plain rip-it-off. They may even be able to do a better job selling ‘your’ product or service at a lower price. But what they can’t do, the one thing you’ll always have going for YOU, is your brand.
A third of the year’s retail trade occurs over the holiday period, so it make sense to capitalise on consumers’ desire to flex their purchasing muscle. Here are five easy tips to make the most of the Christmas rush.....
Becoming an authority in a particular area will give your business an edge against its competitors.
How to build a brand that speaks volumes.
While most businesses have a good idea of what they are driving their marketing efforts towards, few actually have pinpointed a destination and created a detailed roadmap to help navigate the sea of marketing options and choices enroute. You see, without a roadmap or plan, your marketing efforts could break down half way, or take a wrong turn and end up somewhere entirely different! In fact, businesses without marketing roadmaps often find that they underestimate the performance of their marketing, or focus only on solving short-term problems, rather than working on the long-term growth of their business.
Here’s a hint: the easier you make it for people to purchase, the more sales you’ll get. In the online world, there are some specific things you can to do to increase the perception of ease, safety, and reliability on your site that will in turn lead to increased purchases.
A look at effective merchandising strategies that are all about positioning your product range for maximum profits across your lines.
Check out these effective strategies to help you merchandise your business and why the 'FEEL' and the 'FLOW' of your business, can impact positively on achieving more sales and ultimately better profits.