Market like a guerrilla
Many small to medium sized enterprises start up their businesses with high hopes, a million and one things to take care of and – no marketing plan. Ironically, a solid marketing plan with structured activity over 12 months is the one thing that can keep your business going when customers become scarce and the economy falters.
5 ways to hit back at the July wage increase
With natural disasters, the dollar at an all-time high, petrol prices going through the roof and energy costs sky-rocketing – what else can happen to harm small business? To add insult to injury Fair Work Australia has approved a $19.40 raise to the minimum wage, taking it to $589.30 after 1 July this year.
Tracking costs by lead – the what and the how
Every business can only afford to spend a set amount of money on marketing, so read on for steps to reduce expenses by tracking costs per lead.....
Give your eMarketing an 8 point health check
eMarketing is not a set and forget solution. There are 7 key areas that can stop your strategy performing.
5 ways to get Christmas all wrapped up
A third of the year’s retail trade occurs over the holiday period, so it make sense to capitalise on consumers’ desire to flex their purchasing muscle. Here are five easy tips to make the most of the Christmas rush.....
Cash in on catalogues
Catalogues can dramatically increase your sales volume in a low-risk and affordable way, generating more repeat business from your existing customers and increasing retention.
Sales don't stop at the register
How to sell more to your existing clients
The 5 marketing mistakes you must avoid
Most business owners have the best intentions in the world when it comes to their marketing, but often, they get so excited with the ‘big picture’ of how many new leads a certain campaign is going to bring in, or the creative execution of a particular piece of collateral, they come unstuck by falling into at least one of the five following pitfalls – read on to find out what they are and how YOUR business can avoid them.
7 Strategies to increase your online orders
Here’s a hint: the easier you make it for people to purchase, the more sales you’ll get. In the online world, there are some specific things you can to do to increase the perception of ease, safety, and reliability on your site that will in turn lead to increased purchases.
Internet sales are for EVERY business
Think of any product or service that you’ve purchased in the last month. Now take a moment to reflect whether it would have been possible to purchase that product or service online. No? Would it have been possible to buy part of it online or make the booking / start the process online? If not in Australia, elsewhere in the world?
Sell smart to increase your profits Part 1: Up-selling
I’m sure you remember that time you went to McDonald’s and the teenager at the counter asked you, “Do you want to super-size that?” But have you ever stopped to consider just how much money McDonald’s makes by using that simple selling strategy alone?
How to blog your way through the recession
Global financial uncertainty has meant that many business owners are currently seeking more cost-effective and targeted marketing strategies.