Building a brand
A brand identity represents a mental or emotional association in the mind of a customer. It is initiated by the images used in your advertising, and by the words used to describe your products. After sufficient impressions, the customer remembers these associations and a brand is born.....
Knowledge is power
Have you ever heard the expression, “What you don’t know won’t hurt you?” Well unfortunately we’re about to turn that expression on its ear, because it’s what you do know about your customers that is going to make your business the great success that you are striving for.
Case of mistaken identity...don't let it happen to you
One of the truths of modern business is that there is almost nothing that your competitors can’t duplicate. If you have a great idea, you can be certain that somebody will copy it, fake it, cheapen it or just plain rip-it-off. They may even be able to do a better job selling ‘your’ product or service at a lower price. But what they can’t do, the one thing you’ll always have going for YOU, is your brand.
Why good data's worth its weight in gold
How to sell more and increase client retention by improving your database.
Ask and you shall receive
How to increase your profits and the average dollar spend of every customer - simply by asking.