Building a brand
A brand identity represents a mental or emotional association in the mind of a customer. It is initiated by the images used in your advertising, and by the words used to describe your products. After sufficient impressions, the customer remembers these associations and a brand is born.....
Repeat after me...repeat business works
One of the most important things you can do in growing your business is to grow relationships – the value of a loyal, repeat customer is enormous to your business. But how do you keep customers coming back for more - and bringing their friends with them?
The unique nature of family businesses
Family businesses involve unique dynamics that can be both advantageous and challenging. Being conscious of these different elements and tendencies, can provide insight into why family firms behave differently than non-family firms.
Raise profits through referrals
Why seek referrals? Establishing a systemised process for obtaining referrals is one of the most cost effective ways of acquiring new, qualified customers for your product or service......
Keeping track of your customers & prospects to improve your sales
The simplest way to increase your business sales is by getting your existing customers to buy more from you and to do that you need to know your clients inside out.
Sales don't stop at the register
How to sell more to your existing clients
Why good data's worth its weight in gold
How to sell more and increase client retention by improving your database.
Ask and you shall receive
How to increase your profits and the average dollar spend of every customer - simply by asking.
Branding to build a business
A brand identity represents a mental or emotional association in the mind of a customer. It is initiated by the images used in your advertising and by the words used to describe your products. After sufficient impressions, the customer will remember these associations and a brand is born.
To know your customer is to serve your customer
Many businesses operate a "splatter gun" approach - trying to sell to anyone and everyone that walks through the door. It may work for Coca-Cola, but rarely for small and medium sized businesses. A better understanding of your target market will equip you with the knowledge to effectively target your market and convert more potential customers into real paying customers.
Embrace complaining customers
A guide to satisfying your complaining customers using these simple strategies and in the process turn them into life long supporters of your business.