Market like a guerrilla
Many small to medium sized enterprises start up their businesses with high hopes, a million and one things to take care of and – no marketing plan. Ironically, a solid marketing plan with structured activity over 12 months is the one thing that can keep your business going when customers become scarce and the economy falters.
Prepare for the New Year
As many business owners would agree, now until the start of the New Year is an incredibly busy time. Other service businesses can be equally overwhelmed. For retailers, 50% of their sales may come from this period.....For others, the year end can be one of the slowest times of the year. Clients might be away, employees aren’t around to finish projects and the phones don’t ring. That makes this a perfect time to take care of some end-of-year tasks.
Knowledge is power
Have you ever heard the expression, “What you don’t know won’t hurt you?” Well unfortunately we’re about to turn that expression on its ear, because it’s what you do know about your customers that is going to make your business the great success that you are striving for.
Raise profits through referrals
Why seek referrals? Establishing a systemised process for obtaining referrals is one of the most cost effective ways of acquiring new, qualified customers for your product or service......
Keeping track of your customers & prospects to improve your sales
The simplest way to increase your business sales is by getting your existing customers to buy more from you and to do that you need to know your clients inside out.
Why good data's worth its weight in gold
How to sell more and increase client retention by improving your database.
Double your database
Sometimes your database just doesn’t give you the leads you need. If so, it’s time you started drumming up some hotter prospects by cleansing your current list and sourcing new contacts from outside sources.
Making effective sales calls
There are a few aspects of running a small business that are as intimidating as actually making sales calls. Nevertheless, making sales is a vital part of any business. Whilst some businesses do virtually all their sales over the internet, most still interact directly with buyers.