Branding Basics - How do I use my brand strategy?
Together with your competitive positioning strategy, your brand strategy is the essence of what you represent. A great brand strategy helps you communicate more effectively with your market, so it is vital to follow it in every interaction you have with your prospects and customers.
Can't buy me love
Why customer loyalty doesn’t have to cost big bucks!
Converting connections into business
How do you convert casual conversations with total strangers into new business? Whether you are a dexterous communicator, or pretty reticent when it comes to striking up conversations at business events, any successful business owner knows that that every conversation about business could be an underlying opportunity!
Prepare for the New Year
As many business owners would agree, now until the start of the New Year is an incredibly busy time. Other service businesses can be equally overwhelmed. For retailers, 50% of their sales may come from this period.....For others, the year end can be one of the slowest times of the year. Clients might be away, employees aren’t around to finish projects and the phones don’t ring. That makes this a perfect time to take care of some end-of-year tasks.
Repeat after me...repeat business works
One of the most important things you can do in growing your business is to grow relationships – the value of a loyal, repeat customer is enormous to your business. But how do you keep customers coming back for more - and bringing their friends with them?
Business Systems
Every business needs a system. A business without a system is like a car without wheels. Whether you are a one man band, employ 50 people or are somewhere in between, every business needs a system and that means Marketing and Sales, Operations, Finance and Human Resources.
Knowledge is power
Have you ever heard the expression, “What you don’t know won’t hurt you?” Well unfortunately we’re about to turn that expression on its ear, because it’s what you do know about your customers that is going to make your business the great success that you are striving for.
Case of mistaken identity...don't let it happen to you
One of the truths of modern business is that there is almost nothing that your competitors can’t duplicate. If you have a great idea, you can be certain that somebody will copy it, fake it, cheapen it or just plain rip-it-off. They may even be able to do a better job selling ‘your’ product or service at a lower price. But what they can’t do, the one thing you’ll always have going for YOU, is your brand.
Every business needs a system
A business without a system is like a car without wheels. Whether you are a one man band, employ 50 people or are somewhere in between, every business needs a system and that means Marketing and Sales, Operations, Finance and Human Resources.
Tracking costs by lead – the what and the how
Every business can only afford to spend a set amount of money on marketing, so read on for steps to reduce expenses by tracking costs per lead.....
5 ways & 10 tips to great business relationships
Every business has a network of customers and suppliers that it deals with on a regular basis and it doesn't take much to make a difference. Greeting a customer, sending a special acknowledgement for an important order, taking a client's call after hours occasionally or just simply saying thank-you. Small gestures mean a lot and can have a whopping impact on your relationships not only with customers, but also with suppliers and fellow workers.
Customers you should avoid this Christmas
It’s time for a Christmas cleanout! If you want to start 2011 afresh, then the end of year is the perfect time to look at who you’re letting through your doors – into your business, and as a small business owner, by extension that means your life! There are some customers that are simply not worth the dollars they bring into your business.....
Keeping track of your customers & prospects to improve your sales
The simplest way to increase your business sales is by getting your existing customers to buy more from you and to do that you need to know your clients inside out.
Why good data's worth its weight in gold
How to sell more and increase client retention by improving your database.
Get the edge on your competitors
In the current economy one of the single most important factors to business survival is keeping current customers. Read more for a few simple steps for customer retention.