It's midnight and you're not famous yet!
You know what you’re doing is good. Right? You know that nobody can do it quite as good as you with just the right amount of this and that and nobody can surpass you in quality and service. Right? But how many other people out there know that?
Case of mistaken identity...don't let it happen to you
One of the truths of modern business is that there is almost nothing that your competitors can’t duplicate. If you have a great idea, you can be certain that somebody will copy it, fake it, cheapen it or just plain rip-it-off. They may even be able to do a better job selling ‘your’ product or service at a lower price. But what they can’t do, the one thing you’ll always have going for YOU, is your brand.
Customers you should avoid this Christmas
It’s time for a Christmas cleanout! If you want to start 2011 afresh, then the end of year is the perfect time to look at who you’re letting through your doors – into your business, and as a small business owner, by extension that means your life! There are some customers that are simply not worth the dollars they bring into your business.....
Sales don't stop at the register
How to sell more to your existing clients
Convert Christmas sales into lifetime customers
Take advantage of the increased sales this festive season and read these great tips from 10X on how to increase your business by establishing lifetime valued customers.
To know your customer is to serve your customer
Many businesses operate a "splatter gun" approach - trying to sell to anyone and everyone that walks through the door. It may work for Coca-Cola, but rarely for small and medium sized businesses. A better understanding of your target market will equip you with the knowledge to effectively target your market and convert more potential customers into real paying customers.