As the leader of your company, you have the power to either drive your business or let it stagnate.....
Crowdsourcing may be an uncommon phrase, but it can be a very useful practice for a business of any size.
A quick check of your emails first thing in the morning can turn into time consuming, unproductive waste.
Preparation is the key to efficient and effective financial planning for the 2012-2013 year ahead.
If you’re wondering how you can dramatically enhance the customer service experience in your business while decreasing the amount of time you actually spend on customer service activities, consider that the solution might be to empower your employees to do it for you.
Effective tax planning needs to not only make financial sense and be consistent with overall business objectives; it must also not run foul of either specific or general anti-avoidance provisions of the tax legislation.
Heed the Warning Signs. If you are involved in a business that is showing signs of trouble, act quickly....
With everyone from your neighbours, family, friends and colleagues jumping on the social media bandwagon, there is no surprise that companies are using the continually evolving digital platform as a valuable marketing tool.
A brand identity represents a mental or emotional association in the mind of a customer. It is initiated by the images used in your advertising, and by the words used to describe your products. After sufficient impressions, the customer remembers these associations and a brand is born.....
Propositioning your customers may sound a little R-rated, but what we’re talking about here is coming up with the right way to deliver a truly outstanding customer experience that will keep them always wanting more – and even better, telling their friends all about it!
You don’t need to create the world to develop a successful business. Whilst business innovation is about new ideas, products, services, marketing and distribution methods -it’s also about the culture of an organisation. We can’t all be Bill Gates or Steve Jobs, but we can come up with some fresh and innovative ideas that will give our business a boost and keep the customers interested.
Every business needs a system. A business without a system is like a car without wheels. Whether you are a one man band, employ 50 people or are somewhere in between, every business needs a system and that means Marketing and Sales, Operations, Finance and Human Resources.
Have you ever heard the expression, “What you don’t know won’t hurt you?” Well unfortunately we’re about to turn that expression on its ear, because it’s what you do know about your customers that is going to make your business the great success that you are striving for.
You know what you’re doing is good. Right? You know that nobody can do it quite as good as you with just the right amount of this and that and nobody can surpass you in quality and service. Right? But how many other people out there know that?
Every business can only afford to spend a set amount of money on marketing, so read on for steps to reduce expenses by tracking costs per lead.....
eMarketing is not a set and forget solution. There are 7 key areas that can stop your strategy performing.
7 Things you may be lacking & 7 ways to fix them
If leadership is a skill, then getting people to follow you is an art.....
Steps to take to get your business project off the ground.
Branding is the foundation of all successful marketing strategies. It heightens customer interest, sets your business apart from your competition and helps you achieve greater profits.
Business success takes planning, commitment, discipline and organisation. If you are exploring new ways to develop, expand, change or improve your business, it is important to carefully organise your ideas so they don’t negatively affect your profits.
Everyone’s got a website nowadays, but how many are effective? (By which I mean, how many are generating quality leads, building your brand and increasing your sales?) Have you had your website created with a ‘best practice’ checklist, or has someone just put together a few basic pages that you’re hoping will garner you some attention in the off chance that a prospect finds you?
Family businesses involve unique dynamics that can be both advantageous and challenging. Being conscious of these different elements and tendencies, can provide insight into why family firms behave differently than non-family firms.
Recently, Aussie hurdler, Sally Pearson won her first Gold Medal in the 100m race at Jawaharlal Nehru Stadium, in Dehli. It was a great day for the Olympic Silver Medalist, as just the week before, she had won another race but was later disqualified for a false start. I can’t imagine the disappointment you’d feel at an adjudication like that, but in true fighting spirit, Sally came back in fine form yesterday, even setting a record for the race!
Catalogues can dramatically increase your sales volume in a low-risk and affordable way, generating more repeat business from your existing customers and increasing retention.
The rapidly evolving social media network, when taken advantage of, can become an advanced marketing platform.
If you ever send your clients anything by mail, be it a letter, free sample or discount voucher – you MUST read this…
Use drop shipping to generate repeat business.
How to build a brand that speaks volumes.
Sometimes your database just doesn’t give you the leads you need. If so, it’s time you started drumming up some hotter prospects by cleansing your current list and sourcing new contacts from outside sources.
Discover the EASIEST way to have your clients return again & again
It doesn’t matter whether you’re a start‐up, small to medium sized business, or a multinational, there are lots of ways you can get your product and your brand in front of new customers ‐ without having to spend huge amounts of cash. Sound too good to be true?
While most businesses have a good idea of what they are driving their marketing efforts towards, few actually have pinpointed a destination and created a detailed roadmap to help navigate the sea of marketing options and choices enroute. You see, without a roadmap or plan, your marketing efforts could break down half way, or take a wrong turn and end up somewhere entirely different! In fact, businesses without marketing roadmaps often find that they underestimate the performance of their marketing, or focus only on solving short-term problems, rather than working on the long-term growth of their business.
There’s such a doom and gloom focus in the media at the moment that it can be difficult to retain a positive, proactive perspective – especially if times have been tough in your business.
Running a business often feels like circus act- constantly juggling several things whilst trying to keep your balance on a slippery rubber ball. Effective time management skills are crucial for every business owner, big and small, to get a firm grip on their situation.