Branding Basics - How do I use my brand strategy?
Together with your competitive positioning strategy, your brand strategy is the essence of what you represent. A great brand strategy helps you communicate more effectively with your market, so it is vital to follow it in every interaction you have with your prospects and customers.
Building a brand
A brand identity represents a mental or emotional association in the mind of a customer. It is initiated by the images used in your advertising, and by the words used to describe your products. After sufficient impressions, the customer remembers these associations and a brand is born.....
It's midnight and you're not famous yet!
You know what you’re doing is good. Right? You know that nobody can do it quite as good as you with just the right amount of this and that and nobody can surpass you in quality and service. Right? But how many other people out there know that?
Case of mistaken identity...don't let it happen to you
One of the truths of modern business is that there is almost nothing that your competitors can’t duplicate. If you have a great idea, you can be certain that somebody will copy it, fake it, cheapen it or just plain rip-it-off. They may even be able to do a better job selling ‘your’ product or service at a lower price. But what they can’t do, the one thing you’ll always have going for YOU, is your brand.
Building a brand on a budget
Branding is the foundation of all successful marketing strategies. It heightens customer interest, sets your business apart from your competition and helps you achieve greater profits.
Six deadly website sins
Everyone’s got a website nowadays, but how many are effective? (By which I mean, how many are generating quality leads, building your brand and increasing your sales?) Have you had your website created with a ‘best practice’ checklist, or has someone just put together a few basic pages that you’re hoping will garner you some attention in the off chance that a prospect finds you?
What are you really saying?
How to build a brand that speaks volumes.
How to be seen as THE Expert in your field & attract "A" class clients
Positioning your business, or positioning you personally as an industry expert means that people instantly see you as the authority on a certain topic. This coveted position enables you to charge a lot (a lot) more for your services because people know that the advice they receive is going to be outstanding. Better still, as your expert status grows, you'll find that you start attracting a higher calibre of clients to your business.
Branding to build a business
A brand identity represents a mental or emotional association in the mind of a customer. It is initiated by the images used in your advertising and by the words used to describe your products. After sufficient impressions, the customer will remember these associations and a brand is born.