Branding Basics - How do I use my brand strategy?
Together with your competitive positioning strategy, your brand strategy is the essence of what you represent. A great brand strategy helps you communicate more effectively with your market, so it is vital to follow it in every interaction you have with your prospects and customers.
Building a brand
A brand identity represents a mental or emotional association in the mind of a customer. It is initiated by the images used in your advertising, and by the words used to describe your products. After sufficient impressions, the customer remembers these associations and a brand is born.....
Case of mistaken identity...don't let it happen to you
One of the truths of modern business is that there is almost nothing that your competitors can’t duplicate. If you have a great idea, you can be certain that somebody will copy it, fake it, cheapen it or just plain rip-it-off. They may even be able to do a better job selling ‘your’ product or service at a lower price. But what they can’t do, the one thing you’ll always have going for YOU, is your brand.
Every business needs a system
A business without a system is like a car without wheels. Whether you are a one man band, employ 50 people or are somewhere in between, every business needs a system and that means Marketing and Sales, Operations, Finance and Human Resources.
Tracking costs by lead – the what and the how
Every business can only afford to spend a set amount of money on marketing, so read on for steps to reduce expenses by tracking costs per lead.....
5 ways to get Christmas all wrapped up
A third of the year’s retail trade occurs over the holiday period, so it make sense to capitalise on consumers’ desire to flex their purchasing muscle. Here are five easy tips to make the most of the Christmas rush.....
Cash in on catalogues
Catalogues can dramatically increase your sales volume in a low-risk and affordable way, generating more repeat business from your existing customers and increasing retention.
Social media marketing
The rapidly evolving social media network, when taken advantage of, can become an advanced marketing platform.
The route to success: a marketing roadmap for the New Year
While most businesses have a good idea of what they are driving their marketing efforts towards, few actually have pinpointed a destination and created a detailed roadmap to help navigate the sea of marketing options and choices enroute. You see, without a roadmap or plan, your marketing efforts could break down half way, or take a wrong turn and end up somewhere entirely different! In fact, businesses without marketing roadmaps often find that they underestimate the performance of their marketing, or focus only on solving short-term problems, rather than working on the long-term growth of their business.
Marketing your Business
To successfully promote your business, follow these 10X marketing strategies and make a name for your business.