Packaging products together is a fantastic way to offer customers exceptional value and at the same time increase your average transaction value.
Don’t worry about your money - this won’t cost a cent. Best of all it takes hardly any time to get going. Last time we talked about the wonders of up-selling and how it can create an overnight success in your business. Now let’s dive into the other variation of up-selling, down-selling. Increase the average transaction value and your profits of your business.
For small businesses, having a logo is about creating a consistent and professional image rather than gaining instant brand recognition.
I’m sure you remember that time you went to McDonald’s and the teenager at the counter asked you, “Do you want to super-size that?” But have you ever stopped to consider just how much money McDonald’s makes by using that simple selling strategy alone?
With everyone from your neighbours, family, friends and colleagues jumping on the social media bandwagon, there is no surprise that companies are using the continually evolving digital platform as a valuable marketing tool.
Together with your competitive positioning strategy, your brand strategy is the essence of what you represent. A great brand strategy helps you communicate more effectively with your market, so it is vital to follow it in every interaction you have with your prospects and customers.
It’s not always easy to set yourself apart from the competition. After all, you’re competing with hundreds of other businesses in your community, each vying for the attention (and dollars!) of your customers. You can be assured that your competitors are constantly thinking of ways to attract new customers.........
A brand identity represents a mental or emotional association in the mind of a customer. It is initiated by the images used in your advertising, and by the words used to describe your products. After sufficient impressions, the customer remembers these associations and a brand is born.....
Many small to medium sized enterprises start up their businesses with high hopes, a million and one things to take care of and – no marketing plan. Ironically, a solid marketing plan with structured activity over 12 months is the one thing that can keep your business going when customers become scarce and the economy falters.
One of the truths of modern business is that there is almost nothing that your competitors can’t duplicate. If you have a great idea, you can be certain that somebody will copy it, fake it, cheapen it or just plain rip-it-off. They may even be able to do a better job selling ‘your’ product or service at a lower price. But what they can’t do, the one thing you’ll always have going for YOU, is your brand.
Every business can only afford to spend a set amount of money on marketing, so read on for steps to reduce expenses by tracking costs per lead.....
eMarketing is not a set and forget solution. There are 7 key areas that can stop your strategy performing.
Strengthening and improving current business as well as attracting new business requires communication. Sometimes the simplest forms of communication may seem the most complex, until you know how to use them.
Branding is the foundation of all successful marketing strategies. It heightens customer interest, sets your business apart from your competition and helps you achieve greater profits.
Everyone’s got a website nowadays, but how many are effective? (By which I mean, how many are generating quality leads, building your brand and increasing your sales?) Have you had your website created with a ‘best practice’ checklist, or has someone just put together a few basic pages that you’re hoping will garner you some attention in the off chance that a prospect finds you?
No matter what business you’re in, seeking to attract positive media attention should be right up there on your list of ‘to do’s’ – after all, you can’t have your competitors grabbing all the headlines, especially if you know that your product or service is superior and better meets your markets’ wants and needs.
A look at some simple and inexpensive marketing strategies to re-connect with your clients during the Christmas holidays.....
Catalogues can dramatically increase your sales volume in a low-risk and affordable way, generating more repeat business from your existing customers and increasing retention.
The rapidly evolving social media network, when taken advantage of, can become an advanced marketing platform.
Many businesses love the idea of social networking tools like Twitter, Facebook or LinkedIn and know that engaging in a personal dialogue with customers and prospects can be highly rewarding – BUT – they simply don’t have time to invest in updating statuses, tweeting and broadcasting the company’s latest news to a bevy of online networks.